Here is a shot of some coffee pickers hand picking ripe red cherries at the peak of their flavour. One of these coffee trees will only produce 1 - 1 1/2 pounds of coffee beans THIS YEAR. Each flavourlock bag of coffee in your store represents the yearly production of ONE TREE....
As we reassert ourselves as the COFFEE AUTHORITY with our Spring Promotion, I thought that I would share some quick coffee facts:
25 million people work in the coffee industry.
Over 60 countries world wide grow coffee.
Coffee is the second most traded commodity after oil.
Brazil is the world's biggest producer of coffee, accounting for 25-30% of world production.
Latin America accounted for 78% of our 2008 global purchases.
Coffee trees take 4-5 years to produce their first harvest.
And it is our responsibility to get it right in the stores. As a partner, I ask you that for the Spring Promotion:
Taste the Coffee of the Week, record your thoughts in your new coffee passport, and sign off on the Coffee Passport Tracking Poster.
Keep your passport in your apron, as part of your dress code, so that all of the information is at your fingertips to help you connect with a customer
Make sure that the brew baskets are so clean you can see your reflection, your urns have fresh faucet cups and your grinder is perfectly calibrated. This will ensure that our customers really taste the worlds best coffee.
Share the passion that our farmers have...love what you do...I do!
Cindy GH
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